Dean Bubello

OBP Medical

Illustration: obp needed illustration for directions on certain features for their products, as well as some for graphical treatment on their website timeline.
Brand Identity: obp medical designs and develops medical devices to market, and has unique to industry features on them such as one-time usage, internal light sources as well as battery removal. The interlocking letters serves as a logo mark for the product and also reinforces the companies commitment to collaboration between them and doctor and patient needs. 
Package Design: obp needed a branded package design to use to ship samples of their new product to hospitals and physicians.
Photo Art Direction: obp’s new imagery needed to be slick and dramatic. The lighting source on these products is an important feature, and a lot of the products are made of clear plastic, so a dark background is important for contrast and emphasis. (Photography by David Butler)

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3D Interactive: When rolling out new products, obp wanted a way to highlight all the product features in an interesting and interactive way. We used the 3D CAD product files, stripped them down and re-skinned them to be lightweight on the web. The result is a robust interactive and engaging experience that better enhances the products innovative capabilities. 
> View 3D Interactive
> View 3D Interactive
> View 3D Interactive
> View 3D Interactive
Web Design & Development: obp’s website is a modern, responsive website that highlights obp’s products and their features. The pops of brand color help highlight different areas of the site.

Other Work

DentaNext
Bulger Vogel
Onne van der Wal Photography